Another option is a missed opportunity pass major complaints and customer focus on manifestations of the disease, leading not to the basic and additional purchases. If you are not convinced, visit Mark Zuckerberg. Rule 5: complex sale, the optimal time to begin the complex sale – AFTER THE BUYER DECISION on the main buying Error 5 if the complex sale: The seller starts talking about the additional problems of the buyer too early, before they solved the major problems that the buyer came to the salon. David Fowler is actively involved in the matter. Rule 6 complex sale: Integrated sales in most cases is delayed (especially for expensive products and preventive products durables) Error 6 during the complex sale: Seller seeks to immediate implementation of a comprehensive proposal that makes the buyer confidence, the desire to leave the store and never come back unless absolutely necessary (and even check to his new problems in the cabin of the competition) Rule 7 complex sale: A comprehensive sales should consider the maximum amount of interest the buyer failed to 7, with the comprehensive Sales: Seller wants to offer more expensive product, even if the budget available and analogues, sometimes even changing the brand of orthoses, as proposed in the direction of predpisantom errors in the implementation of a comprehensive proposal often lead to dangerous for the interior consequences. Breaks down the image of the cabin, the system terminates the dissemination of information about the cabin on the principle of viral marketing "system of one woman said." At the wrong conduct of a comprehensive proposal is high chance to get a fast time and the scandalous return of goods. All these factors should alert the merchant and head of the Interior in order to prevent negative reactions to the buyer's package proposal.