Porsche, for example, though not exactly inexpensive, but is particularly successful in its market segment = use a special need of the resources and (= way marketing!) for the customers feel better than others. Also this is possible in your market segment! 3. take care of the customers and invite him to the dialogue, i.e. provide immediate telephone on your Web site and, if appropriate and necessary, personal – assistance or answer questions. Do offer a newsletter it, which deals with a very specific topic. But most important, Meet all statements with life, even if you are dealing with an employee only.

4. inform their customer or visitor / potential customer who lands on your Web page – all (worldwide!) To get your product and make sure that on the Web pages of your sales partner their concern to the Customer and its problems – for you is an absolute priority. Who today ‘wandering Internet’ will always be noted that although distributor called and also links there exist, this does not sufficiently represent their product but – in the event that they are found in front of you – or refer to answer questions not even to their Web page / link. 5. your sellers, who then have the customer conversation, must in addition to competitive comparisons – which of them were drawn up and given to them by the hand, and also competition sites and the data/information very good knowledge of their products the customer she knows too! While they found access to the customers sooner, for example, through a demonstration of the products, is today predominantly about the flexibility and scope of specific customer problems. Everything else must / should be via the Internet advance clarified already been be, so that special requirements can be addressed.

Summary if your Web presentation not already a big step forward in Direction ‘Solution of customer problems’ does, you – are provided, they are found at all! -prompted even not to the offer and never know actually who, as customers could have it all. Will be more aware of the need for a focused, comprehensive, ‘marketing’ and insert it into full-width – not only for the public work. This includes also awareness/knowledge of (possible) all potential customers available in certain market segments – worldwide – – to be more independent from economic cycles in certain regions. If you don’t do it: it is definitely your competition! The sales process starts earlier than you might think… Michael Richter – international marketing and sales consultant – engaged for more than 35 years of strategic marketing planning and marketing of various capital goods and durable consumer goods on all 5 continents. This knowledge and experience he offers its global customers and making them successful – in marketing and sales SMEs and Internet marketing, new customer analysis and successful global rollout. Michael Richter 27 main road 88422 Seekirch/Germany marketing => + => country experiences Tel. 07582-933371