At the moment the most popular search engines are Google, Yandex, Rambler and Aport. Site promotion – a complex of measures aimed at increasing the number of visitors through advertising campaigns and the use of other technological means. Argued: In order to succeed you need only create a quality site. It's not quite true. Qualitatively made a website – it's only half the case. To succeed, to ensure a steady stream of visitors.
The more visitors to the site, the more of them will be your potential customers or partners. In other words, to feel the 'return' on investment finance website creation, must by all means available to bring him the maximum number of visitors. For projects that are able to allocate greater financial resources on advertising, the best solution would be a large-scale advertising campaign in conjunction with a reasonable media planning. Creating a media plan advertising campaign is carried out as follows: Study of the client's industry and subject matter website. The identification of the types of Internet advertising. Definition of advertising sites. Pre-planning effectiveness. Harmonization of budget advertising campaign. Correction of the media plan and development of advertising media (banners, ads, etc.). Conducting and monitoring of the advertising company. Analysis of the results, conclusions and reporting.