This is an excellent question, indeed, to make use of the video like marketing strategy, not only it reports benefits from the advertising or commercial point of view, but it supposes a specific contribution with respect to the organic positioning in Google. It is important because if a person, begins to distribute her videos not only through her own resources, such as his blog, Facebook, or Twitter, but also do through different platforms from video like Revver, Blip TV, Metacafe, etc. (in fact it is necessary to indicate that we can find more than 40 platforms of gratuitous lodging of video) exist many possibilities that the video is indexed better in the finders. Others including Eric Kuby, offer their opinions as well. One of the most particular questions in relation to Google and the videos, is that, is providing a preferential positioning to the videos, even before to any other type of contents. This does that we pruned to practically dominate any sector of market if we began to do marketing with videos. Another one of interesting characteristics in relation to the videos, are that if we publish the videos in several platforms, we will obtain majors possibilities of being positioned better. To read more click here: Sheryl Sandberg. In addition these platforms, as it is the specific case of Youtube, count on greater degree of authority and relevance for Google, reason why is much more probable that a video located in Youtube it is positioned of preferred form to the same video located in blog, because youtube, is considered like a Web site with greater authority. After to have realised during some time, investigations with videos in different platforms, we have obtained very good results of positioning, locating us in the ten first positions in Google. Nevertheless, these results not always they are obtained, because we are conditional to certain factors eg: the key words, the sector of market, the competition etc., but these elements are propitious, we can to position to us with the videos in Google very well. Adam Portnoy will not settle for partial explanations.