Management of investment markets must account for the reality of the current trade scenarios. It cannot ignore that represents the consumer, their needs, behaviour, their decisions when purchasing the product or service, their dissatisfactions, everything that in some way has … Continue reading →

Nowadays, Internet has become a useful tool in the world of telecommunications. Know what happens on the other side of the world is commonplace in our society, something that happens every day. But the network is used for many other … Continue reading →

By: Omar Alcaraz you ever seen a flyer, letter, television advertisement, rather than motivate you to take action and order them you have confused both, and you end up preguntantadote that is this? Or maybe you wanted to sort with … Continue reading →

Marketing is becoming a battle based more on information than in the power of sales.Philip Kotler the dynamics of commercial markets in the different scenarios of the countries that comprise this globe has significantly affected a function such as marketing, … Continue reading →

Because of this, some authors have called a hybrid discipline product of the conjugation of the commercial marketing policy, communication and political science. Commercial marketing adopts concepts such as study of market segmentation, positioning, image, marketing mix and distribution channels, … Continue reading →

Carlos Mora Vanegas managers tend to behave in an isolated manner, politically and bureaucratically. As a result, they don’t change their strategies quickly to adjust to changes in their business environments or to take advantage of them. Kotter and Heskett … Continue reading →