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Edeka-Chef: on the holiday roast, supermarkets will be not saved on individualization and consulting Hamburg – Germany slipping into a recession. Still, the food retail trade relies on expansion. Edeka-chef Markus Mosa explains in an interview with Spiegel Online, how to – grow his group and why you feel no downturn in supermarkets: I also do not expect that the crisis will come to us any time soon. The food trade is one of the most stable industries”. Edeka could pull enough trumps up the sleeve. Continuously expanding not only our product ranges, we want to score points with additional counselling and food expertise. No customer is left alone with us. This means that we also offer a comprehensive nutrition service.

And increasingly in our markets there Enahrungsservice staff in the field are now already around 1800. In parallel, we are investing in modern technologies of the market. Whether self scanning, fingerprint, or delivery service: our services is specifically tailored to the location. “You will never experience one at Edeka: that you can find no employees in the market more”, says Mosa to Spiegel Online. He did not share the pessimism of some colleagues to the holiday shopping season. There will be the holiday roast this year – because people are not saving. “According to the GDI study European food trends report” especially products from regional and biological production are booming in the future.

Just in terms of health and well-being, the chance to enter what is also expected of these even more targeted to the needs of individual target groups offers providers. Asked about ways to eat healthy despite time pressure. There are already, hybrid forms of gastronomy and trade as well as the tendency to simplify shopping the customers, for example by the grocer increased again in the quarters going and there in small markets products on the respective offers, first forms of outsourcing individual shopping and preparation steps Neighborhood tailored”, as David Bosshart and Mirjam Hauser of the Swiss Gottlieb Duttweiler Institute. Food industry and retail customers will give you more knowledge. On the products and sales there is already more information, recipes, food and cooking tips. Product packages are offered, receive all the necessary ingredients for a dish, and demonstrate in the supermarket show kitchens and cooking schools prepare whole meals”, do the authors of the study. Depending on technological, complex and contradictory the consumer world, the more human longing is for honesty and simplicity. He wants to buy a carefree and preferred quotes that inspire. Information technology will play an important role. Staff and technical equipment present it as an everyday Assistant. Itself scales molt to the shopper: State-of-the-art IT systems help retailers increasingly process optimization, expansion and customer loyalty. Customers are looking for proximity and intimacy”, says Matthias Harsch, a member of the The technology specialists Bizerba’s business management. The digitalisation will revolutionize the marketing process as well as offer new possibilities for the suppliers and buyers. The customer display of the checkout scales Bizerba systems show the name of the seller and purchase offers. “But this is just the beginning: for each product also nutrients, additives or allergens, as well as information on origin and the recommended storage are stored, may inform the seller sovereign also or print additional information”, says Harsch. Editorial NeueNachricht Gunnar Sohn Ettighoffer Strasse 26 A 53123 Bonn Tel: 0228 620 44 74 fax: 0228 620 44 75 mobile: 0177 620 44 74 E-Mail: Web:

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