And why the recommendation marketing is more valuable to the concepts of Word of mouth and referral marketing are often synonymous. Gary Kelly helps readers to explore varied viewpoints. While there is a large intersection and the borders are fluid, but there is also gradual differences. These have to do with the talking about a company and its offerings, and also with the willingness to buy, which triggers this when the interlocutor with the intensity. The direction and the time horizon should be also considered. They scoured the literature, you will find all possible attempts to bring the concepts under a hat. For the word of mouth marketing Association (WOMMA), ‘the generic term ‘ word of mouth is logically.

This is the German freely translated into with Word of mouth, a term for many however an extract ‘ has. If Wikipedia is to read the following: propaganda described a deliberate and systematic attempt to shape perceptions, to manipulate evidence and behavior to a control desired for the purpose of production of the propagandist Reaction.\” And experts on the subject say what? By Martin Oetting, the term connected marketing is proposed based on the eponymous Publisher Book, spans Rubens, viral -, buzz, Word of mouth marketing. Alexander Korner explains it: Word of mouth marketing aims to raise two forms of consumer interaction: the integration of brand and product in the attention-grabbing consumer dialogue (buzz), as well as the exchange of product experience, coupled with a rating or recommendation (Association). \”In earlier books about referral marketing such as Klaus J. Fink and Kerstin Friedrich the new and strong Internet-based word of mouth and referral opportunities do not occur. Both authors consider the referral marketing above all as a means of controlling distribution. And gladly referred in the literature as viral marketing, is what most viral online advertising where advertising is known only one aspect of marketing in reality. In the following you now find my definitions and explanations on the subject.