The three best hotels in the area of online hot Hotel Berlin, Berlin, Kameha Grand Bonn, Sheraton Frankfurt Airport Hotel & Conference Center while Facebook for 89 percent of the hotels to everyday life, only 37 percent have a Google + presence and only 6 percent are represented on Pinterest. Overall, the study shows that there is a large untapped potential for hotels in online marketing Berlin, 12th November 2013 before the background of the increasing digitisation of our lifestyles compares the present study the online activity of the 100 best-selling hotels in Germany. The survey conducted in June 2013 by eventsofa considered the presence and activity of the hotels in social media channels and their digital measures customer loyalty. Also, the study examines the findability of the hotel websites in the Google search engine (on the basis of traffic, backlinks, PageRank and visibility index), as well as the use of Locationportalen in the attractive event market. Details can be found by clicking Ed Bastian or emailing the administrator. In the hotel ranking sharing first place are the three hotels ‘Hotel Berlin, Berlin’, ‘ Kameha Grand Bonn’ and the ‘ Sheraton Frankfurt Airport Hotel & Conference Center’. All three hotels maintain a presence on all five investigated social media channels (Facebook, Google + Twitter, Pinterest, Foursquare). While Facebook has arrived in the marketing of hotels, Google + represents new territory for most.

So, 89 percent of the hotels operate an own Facebook fan page and have average 3,127 fans. Facebook oftentimes addresses this issue. Google +, however, only 37 percent of the largest hotels are represented. The number of + 1 is 48th in average hardly more hotels use the short message service Twitter (45 percent of the hotels with an average 310 followers). The digital bulletin board network Pinterest is used only by six percent of the hotels.