The Zahra GmbH factory representatives from Berlin to inform contemporary point of sale marketing is based on the consistent use of modern communication media. As a result of the information society it is no longer sufficient by means of posters or flyers on products and services to draw attention. Rather, the consumer of the presence of deliberately looking animated presentations and interactive information. The continuous development in the field of display technology has influenced the customers in department stores, retail shops and major events. The Berliner Zieger GmbH represents renowned manufacturers of commercial flat screen systems for many years. Against this background, she explains what new possibilities of sale marketing opens up the use of current display technology in the point.

The control of customer flows is one of the most important aspects of trade marketing. Products placed, routes are designed using scientifically-based findings on consumer perception and attention generates. Display systems an important contribution here. In conjunction with computing technology, you can present the product range up-to-date, pointing out promotions, and satisfy information needs. In contrast to obsolete tube monitors, integrated systems are modern digital signage discreetly inside the Interior architectural design business and contribute to a pleasant buying experience. For department stores and shopping malls, it is particularly important to the products and services to consumers, that interest them. Given their size, disorientation set without tools fast and the customer would leave the building without to do his planned purchase. Here, too, the modern display technology helps.

Touchscreen information systems provide the required information quickly and easily and at the same time allow a variety of interactive features that meet the wishes of the customers in the information age. Digital Touchtables interest and let the provider as informative, service – and customer-oriented appear. Digital product information is also much more effective than posters or other traditional advertising media, when it comes to manufacture consumer motivation. This is from various studies on the point of sale marketing. The Berliner Zieger GmbH advises interested parties to professional display solutions for a promising point of sale marketing. She gladly provides further information on this topic.