Since this week, the site of the traditional family-owned company with the brand ANNEMARIE BoRLIND natural beauty has a new face. The extensive product range of natural cosmetics of the target group should be brought closer with a streamlined and representative approach. It is striking that the clear, emotional and modern shop was fully integrated into the existing corporate website. The website now has a targeted – and user-centred structure, based on a clear navigation of the site. We have designed both artistically and technically completely new concept”, says Sebastian Bosch, Managing Director of MOSAIQ MEDIA.
This is evident by the intuitive usability and the high degree of interaction, which is reflected in all areas and in this way for a round, pleasant and can be experienced brand image on the net. The innovative product finder is just one of the highlights of the entire presentation. It can be by application area, skin type and age, categorized the products clearly, so that the customer the appropriate product according to his skin, is quick and easy. The product presentation is clearly designed and contains important instructions to the application in addition to the table of contents. Technically, the presence of a combination of TYPO3 and Magento shop is based. As a basic instrument for the redesign of the site for the Borlind GmbH, MOSAIQ MEDIA used the specially developed interaction tool BrandInteract.
It can examine the degree of interaction between users and Web site and helps to uncover vulnerabilities and fix. The tool aims to reduce obstacles that could prevent the interaction between man and mark with a concrete action plan and to create a user experience with an optimal placement of the content. The tool BrandInteract brings together the experience from 15 years online communications with the latest findings of neuro marketing. Arise in”concepts, that convince, enable, and sell, says Sebastian Bosch. Since its founding in 1959 is the Borlind GmbH for sustainability and Cosmetics on the basis of the nature. The products of the natural cosmetics manufacturer from the black forest are available in authorized health food shops, perfume shops and pharmacies and now available in the online shop. The new Web presence closer and Exchange designed with the end user. With the new brand image and the associated introduction of the online shops we want to meet the increased demands of the consumers. Also we see the shop as an advertising platform, and as a way to attract new buyers for our trading partners,”says Ulrike Wagner, Marketing Director and member of the Executive Board of the Borlind GmbH.