Life as a monthly, 1978-2000 In 1978, Life was revived as a monthly, and his resurrection came a new and modified logo. Although still the familiar red rectangle with white letters, the new version was larger, and the lyrics were closer together and the red box around it was smaller. (This “new” logo largest was used in each issue until July 1993) Life continued for the next 22 years as a news magazine of general interest with moderate success. In 1986, decided to celebrate its 50th anniversary under the eaves of Time Inc. with a special ion which depicted each cover of Life since 1936, including ions that were published during the 6 years of interruptions in the 70s. The movement in this era was around 1.5 million copies. The cover price in 1986 was 2.25. The publisher at the time was Charles Whittingham. Life also returned to the war in 1991, and he did as in the 40s.Four ions of this week’s ion in Wartime Life (Life in Time of War) were published during the first Gulf War. Attracted new times for the magazine, and in February 1993 Life announced that the magazine would be printed on smaller pages starting with its July issue. This cover also marked the return of the original logo of Life. Also at that time, Life slashed their prices by 35 in a bid to make the monthly more attractive to advertisers. The magazine reduced its circulation guarantee to advertisers by 12 in July 1993 to 1.5 million copies since the original 1.7 million copies. The publisher at present was Nora McAniff Life first acquired the same size and format as its sister publication for much time by Time Inc., Fortune. The magazine returned to the national unconscious after the death in August 1995, Alfred Eisenstaedt, Life photographer whose images are some of the most memorable of the twentieth century.Eisenstaedt’s photographs of famous and infamous – Adolf Hitler and Benito Mussolini, Marilyn Monroe, Ernest Hemingway, the Kennedys, Sophia Loren – gained world renown and 87 covers for Life. In 1999 the magazine was suffering financially, but still compiling lists created notes at the end of the twentieth century. Life’s ors did a ranking of the 100 most important events of Millennium (100 Most Important Events of the Millennium). This list was widely criticized for being oversharpened Western events. The Chinese, for example, had invented movable type four centuries before Gutenberg, but with thousands of ideograms, we found that this was impractical. Life also published a list of the 100 Most Important Goals (100 Most Important People of the Millennium). This list also was criticized for focusing in the West.Also, the number one spot from Thomas Edison was controversial because there are other inventions (such as the combustion engine, automobile, power generation equipment), which have more impact than Edison. The list of 100 most important people was widely criticized for mixing names of various kinds, such as Isaac Newton, Albert Einstein, Louis Pasteur, and Leonardo da Vinci, with many Americans unknown outside their country (18 U.S. against 13 Italian and French and 12 English). It appeared that the loss of money from the magazine was shrinking to the magazine at the beginning of the century, and did, but endured. In March 2000, Time Inc. announced it would cease regular publication of Life with the May issue. “It’s a sad day for us,” he told CNNfn.com the chief executive and chairman of the board of Time Inc. “Life was trying to sell more to maintain its level of circulation of 1.5 million copies.”Life was a general interest magazine and since its revival, has tried to find their identity, find their position in the market,” said Logan. For subscribers of Life, remaining subscriptions were replaced with other Time Inc. magazines like Time.And in January 2001, these subscribers received a special ion of Time magazine format of Life entitled “The Year in Pictures”, which was actually an issue of Life disguised in Time logo on the front (The kiosks copies of this ion are now published under the name of Life). Citing poor sales and a tough advertising climate for selling subscriptions to the magazine, Time Inc. and its executives said that was the reason for closing the magazine in 2000. The aim was to allocate resources for the launches of the company’s other magazines such as Real Simple. Later that year, its sister company, Time Warner, made a deal with Tribune Company by Time Mirror magazines including Golf, Ski, Skiing, Field Stream, and Yachting.