Liebig Street

Are still short to medium term in fairly normal Weather conditions quite sales moderate increases annually by 15-20%. A saturation of the market should only occur when a volume market share of 20% (10% today). The stakeholders from industry and many companies share this assessment. The current bbw survey of consumers in spring 2013 confirmed a further positive development of the bicycle industry and the market situation of E-bikes. 59% Of respondents are planning the purchase of a bicycle in the next two years? And not a few are flirting with an electronic support. The bike has a very high value similar to in the neighbouring countries of Holland and Denmark in Germany now.

Being one with growth rates of the most popular means of transport, which entail already certain tasks for the local authorities. A further (planned) increase of the share of cycling traffic will be a comfortable and safe transport infrastructure in the best condition. The bicycle market will continue to grow. Unfortunately also depending on weather sometimes more and sometimes less. The conditions are still good, only manufacturers and trading at last on the notoriety must hone.

The question according to the manufacturers, Kettler as also used quite often falls the cyclists. Kettler, Hercules, diamond, Pegasus and MIFA were most commonly called the instant survey. But only Kettler could just skip the brand 10% of brand mentions. Dealers sing praises on the performances of the manufacturer in the various interviews and reviews by associations and also of professional newspapers. Their quality, which undoubtedly have it, is not so properly brought closer but end users. Once again, the bbw marketing consumer analysis indicate that consumers on the purchase of bicycles on many things but not necessarily pay attention to the brand. But also not surprising for so many different brands. On the other hand, the position of retailers this is not really threatened. Takes the position of the trade in other Industries significantly down, so the bike trade market can enjoy even a greater favor of consumers. The reason lies in the need for consultation the buyer. It is a fact that will limit the growth of the Internet and the other competing distribution anymore in this market. But you should not underestimate the Internet and above all its possibilities. As an information platform, the Internet also at local bicycle shops already plays a prominent role. The customers are looking for information from the dealer, but also often held an advance information via the Internet. The new bbw study leaves only a few questions. It combines important data of the market development of bike types and distribution structures with empirical research and scenario analyses. Coming out is a complete picture of the industry including a characterization of bicycle users with the special preferences and behaviors. But also the appearance of satisfaction – and discontent values of in particular the users of E-bikes must by no means absent. Learn more about the study are subject to in the Internet.

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