IP Planning

The higher the potential value of IP, the harder it is score and the higher professional standards for specialists who perform estimation. One important element of the strategic planning of IP is the question of what kind of intellectual property – inventions, industrial designs, trademarks, copyrights or know-how should be taken as the dominant long-term planning of the firm. (As opposed to Lisa Scullin). On this issue, conducted numerous debates, but foreign experts noted the increasing role of trade marks and service marks in the strategic management of intellectual property. Basically, this is due to the fact that brands are unlimited life span because of the possibility of repeated renewal of their registration, and receive support and legal protection of trade marks cheaper than, for example, patents for inventions. For certain industries, such as automotive, electronics, etc., continues to be a pressing defense strategy of patenting based on the maximum legal protection of various objects of intellectual property – technology, assemblies, appearance, markings, etc., which gives greater protection of their products. One product may be protected by a block of patents for invention, industrial design, the evidence on mark and be subject to the know-how. This comprehensive protection characteristic of the complex structural products comprising a large number of parts and components that are in demand by consumers and a high degree of competition in this class of goods and services – cars, home appliances.

Such a strategy requires a significant investment of funds and only by large companies. Small firms patented inventions, mostly with for sale for obtaining licenses and thus more profits. Identify the intellectual property assets held by the company to analyze their use and potential value, the forms and methods of protection, obtain and maintain in force in the legal protection of commercial interests, to identify redundant assets and arrange their implementation through the sale of licenses or know-how, to stop infringement of exclusive rights – these main problems to be solved when developing a corporate strategy for managing intellectual property. In a short article it is difficult to cover all issues concerning the definition of management strategies intellectual property, but even a cursory review is enough to draw a conclusion about the need for serious approach to identify potential resources and improve business efficiency through the management use of intellectual property.

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