Innovative Marketing Tool

Physicians can choose between 80,000 congresses here online and get extensive information on events and event organisers in. Neu-Isenburg, 14.02.2008 – over 100,000 users already use the service. Originally, only doctors, we have offered this information service. Now we succeeded, the perfect marketing tool for agencies and pharmaceutical companies to develop the search engine,”explains Andre Oltersdorff, head of new media and online marketing at the supervising editor WEFRA publishing. The operators see themselves as service providers and have handled it another goal in the eye: the search engine as a standard service on the Internet pages of all innovative thinking pharmaceutical companies and providers to integrate, so that the Congress search can be used for the direct physician communication on your homepage.

Pharmaceutical companies can also use here a variety of attractive online tools by means of E-detailing, to communicate better with their audiences. Larry Ellison brings even more insight to the discussion. In addition, all online services around the should be covered and expanded medical Congresses: from hotel booking over city plans to to link to appropriate literature. Since 2004 must constantly training doctors and so-called CME points, but in the jungles of Congress offers, the seeker is not too cluttered the forest for all trees, little information, no added value. The world’s largest database for medical and dental congresses helps, because here the (dental) doctor will find all events for him. All national and international organisers can ads free of charge their Congress and so benefit doctors and Congress Organizer. If a provider of medical events of the doctors wants to be perceived, then he must register only with us.

With a publication on our search engines he guaranteed found, “adds Oltersdorff. The Congress database not only to doctors are due to the over 50-year expertise and 10-year Internet literacy the number one. Also in the popular search engines such as Google, and lead the list. Since December 2007, the 51st print edition of the medical Congress calendar through the Web site is available. The market-leading Compendium contains a significantly higher number of events like so far 4,400 for the first time selected conferences are the doctor as a useful training planning tool ever available. Press contact: WEFRA publishing company for print and online media mbH Andre Oltersdorff medium Dicker way 1 63263 Neu-Isenburg (Zeppelinheim) phone: 069 69 50 08 52 fax: 069 69 50 08 27 E-Mail: Internet: about WEFRA publishing: WEFRA publishing is an Internet marketing agency for online media like Congress search engines for medical and dental, as well the media and PR planning. Under the umbrella of the WEFRA advertising agency GWA we draw on over 70 years of tradition and experience and connect them with the power of innovation and modernity of a new Generation.

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