Marketing Effectiveness “Beyond customer satisfaction. No one denies that to achieve lasting profitable customers and is necessary to establish and cultivate a lasting relationship with customers based on trust and dialogue. However, few companies actually shown (with facts, not just words) by clear guidance to exceed customer expectations. Speaking today is relationship marketing, as well as customary, almost obligatory in any medium that deals with successful strategies for marketing products. No one denies that to achieve lasting profitable customers and is necessary to establish and cultivate a lasting relationship with customers based on trust and dialogue.

However, few companies actually shown (with facts, not just words) by clear guidance to exceed customer expectations. For most of them, it seems as if the mere customer satisfaction was the goal of your marketing strategy. As if that today, outside guarantee anything … Source: Eric Kuby. “Meeting or loyalty? If you think a bit about the services we consume on a daily basis as customers, we realize that most of the companies we serve, have as their ultimate goal, at best, getting a high rate ratio of customer satisfaction. For most companies we deal with, his highest aspiration is to provide the service that we hope, “no complaints, is that everything is going well.” The problem comes if another brand that exceeds the usual level of satisfaction and attract customers, then starts the price war, extraordinary benefits that enterprise begins to wonder if their customers really are or are not loyal. Although it is truism, the mere fact that a brand provides us with a product or service is no guarantee of loyalty commitment on our part.