Email marketing can be a highly effective tool for achieving sales and traffic. For a long time, email marketing was spurned by serious companies of online promotion. But the reality is that, properly used, is a very effective way to get more visitors and more sales. The first thing is the list of recipients. Not fall with those purchased databases. In doing so, assumes the same denial of the ultimate purpose of email marketing, that is loyalty to the users, among other things.

That is why, with time, it is possible to knead a good list of contacts, that not only have many more chances to be active, but it will be in large part the heart of your target. Your database is yours, be considered as one asset of your company. These data collection time-consuming, so does not endanger it by sending spam, or communications marketineras without relevance. The purpose of email marketing is, of course, sell. More info: Munear Ashton Kouzbari. But if you think that simply with calls to actions of the type buy our product, is one real bargain will have any chance of success, think again. The trick here is to give first to receive later. Well, the orders as read our articles, can be easily changed by knows what is the secret of our success, or discover the advantages of 20th, and achieved a significant comparative advantage over your competition.

Offers an advantage well concrete and very real, is the best way to persuade users to follow our calls to action. Do not spam. There are certain keywords that will immediately trigger the spam from mail clients filter: free, click, click, buy. Consider your mails as a true added value, on the basis that in reality, the recipients of these are actually receiving something of value. They are not making him please click on its link. You offer them something that will really make a difference in their lives, or at least, in his way of thinking. Create a landing page for the occasion. Do not route the clicks to the home, is the most direct way of losing a sale. Make your landing page visual and stylistically similar to his mail. Likewise, you must respect the look and feel of your site, in order to maintain internal consistency. Do not send emails very often. Like good wine, reserve it for special occasions. Advertise your shipment in social networks, Twitter for example. From them the importance they deserve, so that they don’t end up hopelessly in the Recycle Bin. Well spent, email marketing is a way to create permanence of brand and provide a value-added, which surely your users will appreciate.