Worse, they have different views. Different candidates seeking different things and try to differently. Your ad to be effective: Stop using the usual job description (job description) as the basis for your ad. Even the worst company in the world will not consider product specifications, as chief marketing material. Online jobs must include the features and benefits of a job. Jobs can be in the form of flashing a document or Web page and should have Creative headline and ad text that will subdue any glancing.
Let Your ad will be calling! Be creative. Your ad should be the highlight! Make a note Your job. Make it "irresistible." Most candidates are standing stop his attention to a particular job based on the following criteria: 1) the responsibilities, 2) perspective, 3) the quality of the team, 4) the importance of the post for the company, 5) compensation. Do not start with your requirements. If your needs go after a boring title, promising candidates will throw to read your ad before they get to the boring list skills required. The first two lines are very important.
Compare two ads below. Which of them will be easier to find what you read, and at what stop? A) Requires a Web-Director of creative ideas: "…. For our website, you want to Web Director of creative ideas with the experience of not less than 5 years. Duties: Establishing a creative direction for the whole …. "B) You do not like everyone else, and you just need to become our Director of Web creative ideas! "Can you bring joy and gladness on our website? We need someone who will expand the boundaries of the possible, using the latest achievements of Web technology.