“” Green power and regional solidarity Cologne, February 12, 2012 – especially the events of the past year have the utilities in the public spotlight and led that consumers increasingly critical with the topics energy “and current” deal. The binding to its regional customers to consolidate and to position as an ecological energy supplier, HAMBURG energy is breaking new ground. Audio marketing and service design, energy provider relies on the experts at comevis. HAMBURG energy was founded in 2009 as a subsidiary of hamburger Wasserwerke GmbH and is committed to the interests of the city and its citizens, and for climate protection. Consistently avoided the company on coal and nuclear power and provides only energy that meets the modern requirements on environmental conservation, climate impact and sustainability. Us it is to show important to our customers and prospective customers that they, for example, on the important daily touch point landed telephony in an anonymous call center but at their regional energy provider.
From the first contact to them to know that they have a reliable and committed partner directly with us. We could achieve this goal with the new service design and audio marketing and branding elements by comevis. Regarding the corporate voice classification provides a locally-oriented definition of the tone of voice closeness and connectedness”, so Timor Barakat, responsible for the sales and marketing of private and commercial customer be Empire near HAMBURG energy. The sound world of the HAMBURG energy relies comevis on acoustic characters that are typical of the city: the noise of the water on the Elbe Beach, the call of seagulls, the port setting and the classic flair of the fish market. Audio branding and corporate sound elements, such as a fog horn create a mood that unmistakably reflects Hamburg.
As HAMBURG can determine energy at the telephone contact, how long a caller likely will be waiting in the wings, tuned Infotainment module are recorded in the long run from the known Sound world of the company. They bridge the time necessary with small stories of Hamburg and its urban utilities. Naturally also the local dialect is the audio and corporate voice concept used, what underpins the commitment of the company with the city”, explains Stephan Vincent Nolke, Managing Director of comevis GmbH & co. KG. “So, succeeded the caller through a combination of sympathetic votes, Hamburger sounds and both interesting and amusing content is to encourage, to have selected a fair, friendly and responsible energy supplier with HAMBURG energy.” The comevis GmbH & co. KG acoustically positioned companies, brands and products and gives you a unique profile of sound (sound logo, jingle, corporate voice (tone of voice), corporate corporate song, hymn, music) with precise recognition. The company from Cologne is international one on audio branding, audio marketing, audio interface design and voice branding specialist Premium. With his methodology of the Sonic-profiling creates comevis exceptional sound productions, which create confidence, sales support positively support the perception of value. The sound design specialists put a special focus on sound systems in the multi-sensory defined context, which are consistently cross-media can be used to systematically increase brand values.