One of the fundamental laws of economics is supply and demand. Under normal conditions, these forces are what determine the price of the products we buy and the wages we can collect. An example of this are the high salaries associated with the construction that has been in recent years in Spain. The high demand for professionals in this sector has led to a sharp rise in salaries, which has also attracted many people to work on it, but as the demand was so high, there had been a disproportionate level of wages in many cases (eg , project managers who were paid above 4. 000 euros per month, workers in excess of 2. 000..) The current crisis leads to these workers and other sectors to reconsider their careers.
What do they do? What are they good? Where can I find work? Let us now as an example to the career of Business Administration, one of the traditionally cited as having more career, but also has a high number of students and of graduates each year. Therefore, if I study that race, with an effort get the title, so what? I am one hundred thousand more who have obtained like me. So I have a feature that may be needed to get a job of some kind, but totally inadequate. In speaking products are commodity for those features to comply with article at least, and extended product, which are those characteristics that make it special, that distinguish it. For example, in the automotive world, the ABS is going to be a basic property to be extended, ie to be a prerequisite when purchasing a vehicle.