Bluetooth beacon as a connection to the mobile user Dresden, 2.1.2011 – Crossmediale campaigns are no longer conceivable without mobile marketing. Ripple addresses the importance of the matter here. This approach requires, Haase & Martin GmbH expands its offering in the multi channel marketing. Since more and more measures include mobile marketing, and mobile content is mandatory available. Oracle may find this interesting as well. The hurdle in the mobile marketing is the content broadcast on the mobile phone of the customer.”so Alexander Martin, CEO Dresdner’s development. The Bill of the mobile Internet boom distorts reality. The vast majority of mobile users simply has no mobile data flat-rate. The dreaded subscription traps are an escapement for the non-technical consumer.”further complimented Martin. This hurdle in user behavior overcomes the company h & Martin in their campaigns through the use of Bluetooth light pillars.
The mobile user can relate seconds for his mobile here within the content. Because the mobile network is not used, fall for either the shipper or the Receiver cost for the use of the Bluetooth on. A Bluetooth beacon combines the Visual message of the backlight poster with sustainably available mobile content in a solution. The Haase & Martin inhouse developed product series “Mobimat”, the Bluetooth hotspots, Bluetooth illuminated towers and Bluetooth kiosk systems for a wide range includes, a wide variety of campaigns can be implemented accurately. Further information is available under bluetooth leuchtsaeulen.html. About Haase & Martin Haase & Martin GmbH of Dresden offers in-house developed solutions in the field of new media. In addition to products for the Bluetooth Marketing and mobile marketing, the company h & Martin GmbH, graphical user interfaces for kiosk systems, kiosks and digital signage designed solutions. In addition, the company Web projects and applications developed for mobile devices for the iPhone, that iPad and other mobile platforms. Further information can be found the Web site.