Based on current research results the ZMG newspaper marketing documents society as learn the Germans in financial matters and as they plan their investments Frankfurt/Main, 28 February 2013. The daily newspapers are on the subject of money and insurance”continued the confidence – and most credible medium. That out of the current financial market study of ZMG newspaper marketing society. As a result of the financial crisis two-thirds of the population (62 per cent) feel insecure in money and insurance decisions. So the security of the capital in the foreground is for the vast majority (77 percent) of those surveyed at a financial investment. Total nearly one in three has suffered ever losses at the investment through a financial services provider.

“Credible information there is great interest on financial topics: 42 per cent of the population looking for more information on the subject of money and insurance”. This credibility, reliability, and expert advice are key criteria for the selection of a bank. Only as a second Component conditions and scope of services will be added. Is the daily recommended for financial market communication”, so Alexander Potgeter, research head of ZMG newspaper marketing company. Regional depth, the focus is on information and the high credibility go hand in hand with the communication goals of reputable financial institutions.” Trust in the institution locally, the financial market study shows a clear trend: financial transactions are a local matter. Over 80 percent of respondents want to do their banking at a branch on the ground, more than two-thirds think that only the branch can solve local financial questions and problems. Almost all financial market institutions have lost the majority of the population confidence due to the financial crisis. But mostly locally structured institutions such as savings banks and credit unions cut off much better: you can win even trust at every second respondent.

The ZMG newspaper marketing company is the central marketing service provider of newspaper publishers. It provides research, planning and consulting. You supports advertisers and agencies with practical media planning services to the advertising effect control. Contact: Ulrike Sand spokeswoman Tel. 069/97 38 22 – 22 fax 069/97 38 22 – 51 E-Mail