Rethinking the content business new technologies, products and structures the publishing business is increasingly becoming a technology-driven industry. Digital formats and technologies it revolutionize all publishing areas of strategy and product development to marketing and distribution. This is to take advantage of the opportunities that offer cloud publishing, augmented reality, big data & co. for the development of new content services in print, online and mobile. With the customer and his needs are at the Center.
The Academy of the German book trade, the 2013 celebrating their 20th anniversary, organising a trend day the content business new technologies, products and structures against this background on November 5 at the Literaturhaus Munich for the first time publishing titled Rethinking.” Top strategists of the industry as well as experts from trend research and digital business show concrete forecasts, business models and strategies for the content business in the next few years. What are profitable business models for publishers look like in the future and which change processes are needed? How can media companies develop the necessary dynamics of innovation? The speakers include Prof. Peter Wippermann, founder Trendburo Gregor Vogelsang, COO, Burda magazine holding and Managing Director, Burda Creative Group Dr. Frank Sambeth, CEO, Verlagsgruppe Random House Stefan Ruhling, Chairman & CEO, bird business media Claudia MICHALSKI, Managing Director, Verlagsgruppe Handelsblatt Dr.-ing. Joachim Kohler, Fraunhofer Institute for intelligent analysis and information systems IAIS, Peter Hunter, Senior Director of DPE & member of the Board, Microsoft Germany Andreas von Gunten, CEO, book & network Dr. Christoph Grau, Chief digital officer, Macmillan will be moderated by Gregory Waller (founder & CEO, digital age Consulting) the trend day. The Conference is aimed at (top -) Manager, managers, executives, entrepreneurs, the publishing and media industry. More information and registration to the Conference: konferenzen/branchenuebergreifend/trendtag_publishing_2013.